It’s important for any screen printer (any most businesses in general) to find a group of people who are passionate about something. There are the typical things that everyone thinks of: zealous sports fan, enthralled music fans, fashionistas, etc. But I’ve found, especially early on, that there are tons of smaller groups of passionate people who make great customers.
A case to make this point is a residence hall at Brown University in Providence, Rhode Island who call themselves the Wayland Wolfpack. When they heard about Evan Webster Ink’s screen printing services they decided to make custom t-shirts for every resident with a large image of their apparently famous and beloved hall leader splashed across the back. They love shirts and all wear them once a week. And I love the passion.