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T-Shirt Art: From Concept to Final Product

One of the biggest keys to having awesome screen printed t-shirts is to start with quality artwork. It doesn’t matter how the art began as long as it ends up being clean and nice prior to making the screens that will be used to screen print your tees.

We are presented with all sorts of original art: hand-drawn sketches, just a concept (nothing visual!), scanned line art, small and pixelated JPEGs, and professionally-made vector artwork, to name a few. We don’t have any specific preference. If the artwork is low-res there is a nominal charge to redraw it. This is necessary so that your t-shirts end up looking good (try blowing up a 50 pixel x 50 pixel image to 12 inches by 12 inches and see if it looks good to you).

One of our favorite types of art to work with is hand-drawn. It’s powerful, looks good on apparel, and is authentic. You don’t need to be an “artist” to make a hand-drawn piece of artwork that can create a great final product. To demonstrate this, check out the graphic design process we recently undertook to make CrossFit Southie’s new line of summer tanks.

The project started out as a concept, but I asked Amy to draw her idea for the tank artwork. It doesn’t matter how polished or rough the drawing is!

Crossfit Southie summer racerback tank screen print concept

The drawing on the top left represents the weights on a bench press. The image on the bottom is a kettle bell.

After we got this drawing we could do some mock-ups and refine the idea a bit. Check out a few of the original mock-ups:

Crossfit Southie summer racerback tank screen print concept 8b

Crossfit Southie summer racerback tank screen print concept 9

Crossfit Southie summer racerback tank screen print concept 10

These were our first attempts at getting the design right. CrossFit Southie liked the weights with the bar they wanted something that looked less like clip art. We completely agreed and came up with this image:

Crossfit Southie summer racerback tank screen print concept 13

Southie loved it. We made one final tweak for the final product: filling the lettering in with classic Southie green, of course.

Crossfit Southie summer racerback tank screen print concept finalFinally, before printing up the racerback tanks we sent over a digital mock-up of the whole project.

Crossfit Southie summer racerback tank screen print concept mock

And that’s how you go from concept to final product! Each job is a bit different.

Got an idea? A sketch? Final artwork? We’d love to work with you to put it on a t-shirt (or something else!). Shoot us an email if you’d like to get the ball rolling.