Custom Screen Print Savings: Mix and Match Types of Apparel Case Study

Here’s another cost-saving case study to help you see the actual dollars that can be saved by using a single set-up for your custom screen printing project. We wrote about the theory behind this idea as well as a simple case study. Today we present a more complicated project for review.

When CrossFit Southie hosted the CrossFit Garage Games in 2011 they needed to order a bunch of custom screen printed apparel. As part of an even larger order they ordered 100 light-weight eco-fleece zip-ups from Alternative Apparel, 102 sherpa-lined zip-ups from Independent, 48 off-the-shoulder eco-fleeces from Alternative Apparel, and 100 moisture-wicking performance tees from Augusta Sportswear. I highlight these items because they all shared one or both of two specific prints. By using these shared prints, instead of using completely different designs on each item, we helped Southie realize big savings.

The alternative zip used the left chest and swinging shamrock image; the sherpa zips and wicking tees used the left chest; and the off-the-shoulder pullover used the swinging shamrock.

If they had used different designs on each item their cost per item would have changed pretty drastically:

The screen printing for the Alternative zip-ups would have been $2.04 more per piece.
The screen printing for the sherpa zip-ups would have been $1.52 more per piece.
The screen printing for the Alternative off-the-shoulder pullovers would have been $2.25 more per piece.
The screen printing for the Augusta performance tees would have been $1.52 more per piece.

All told, Southie saved over $800 by cleverly using the same designs on a variety of items. An extra bonus is that their whole line had a consistent, thought-out look to it.

Could you benefit from extra savings on your custom screen printing project? Tell us about it and we’ll help you get the most bang for your buck.

Also, check out these related case studies: