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The Importance of Buying Local

In an age where we are bombarded with thousands of corporate advertisements, it is easy to get lose sight of where are money is going. It is easy to be attracted to flashy promotions in corporate ads and overlook the value independent businesses provide us, both we have to take into consideration what we gain […]

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Marketing to the Ambivalent

I have a friend named Yang and everything in his life is fine. For most, life has its ups and downs. But bad things never happen in Yang’s life. On the flip side, exciting things don’t either. He has  a one word answer to a variety questions. Go ahead, ask Yang about his girlfriend, his […]

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